Erik Luchauer

Erik Luchauer is a seasoned professional in the field of web performance and SEO, currently working at REI Co-op. Here are some key points about his role and background:

Role at REI

Erik Luchauer serves as the Web Performance and SEO Product Manager at REI. In this capacity, he is deeply involved in optimizing the web performance of REI's website, focusing on improving metrics such as First Contentful Paint (FCP) and Largest Contentful Paint (LCP), as well as managing Core Web Vitals.135

Contributions to Web Performance

Luchauer has been instrumental in several significant web performance improvements at REI. For example, he was part of a team that addressed a critical issue involving the deferral of A/B testing scripts, which initially caused flicker but ultimately led to significant performance gains once the underlying race condition with the front-end framework (Vue) was understood and mitigated.1

Collaboration and Teamwork

He emphasizes the importance of cross-team collaboration, having worked closely with various teams including the analytics team, design system team, and site owners to implement performance improvements. His efforts have been recognized, and he acknowledges the crucial role of face-to-face brainstorming sessions and vendor communications in achieving these goals.1

Industry Involvement

Luchauer is active in the web performance community, often contributing to and endorsing resources such as the SpeedCurve newsletter, where he shares insights and best practices on web performance, SEO, and Core Web Vitals.35

Personal and Professional Profile

On LinkedIn, his profile (username: luchauer) highlights his experience and expertise in web performance, SEO, and product management. He is also active on other social media platforms, such as Twitter, where he shares his interests and professional updates.24