Erik Ferrier

Erik Ferrier is a seasoned design professional currently serving as the Chief Design Officer at Dekode, a position he has held since January 2023. Prior to this role, he was the Head of Design at TIDAL from October 2018 to November 2022, where he played a pivotal role in leading and expanding the design team across Oslo and New York.146

Background and Experience

Ferrier has over two decades of experience in branding, user experience (UX), and marketing. His career began with running a small design studio in Paris, followed by significant roles in various tech consultancy firms, where he honed his skills in UX and digital design. At TIDAL, he was instrumental in growing the design team from three to fifteen members, focusing on areas such as UX, graphic design, motion design, and art direction.156

Contributions at TIDAL

During his tenure at TIDAL, Ferrier led initiatives that shaped the brand's visual identity and user experience. He emphasized an artist-first philosophy, aiming to create a compelling experience for both artists and fans. His leadership contributed to significant improvements in user engagement metrics, including increased click-through rates and reduced acquisition costs.234

Ferrier's work involved collaborating closely with various departments to ensure that design aligned with marketing strategies and overall business goals. He also focused on building a robust design system that could adapt to the dynamic needs of the music streaming service.6

Personal Insights

Originally from Paris, Ferrier now resides in Oslo. He is passionate about creating simple yet ambitious digital products that balance emotion with functionality, empowering brands to make a positive impact in their respective fields.15