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Erik Barraud
SVP Product Management at AdsWizz - Building the future of Audio & Podcast Advertising
Professional Background
Erik Barraud is a dynamic entrepreneur and product expert with a robust history of building and scaling innovative solutions, particularly in the digital audio realm. With a deep passion for creating impactful products, Erik has successfully transitioned from co-founding startups to holding significant positions within larger organizations. His most notable venture began with co-founding WebMediaStats, an audience analytics platform designed specifically for the digital audio industry. This groundbreaking platform was pivotal in shaping how advertisers understood user engagement and consumption in the rapidly evolving audio landscape.
In 2011, Erik's entrepreneurial journey took a significant turn when WebMediaStats was acquired by AdsWizz, a leader in audio advertising technology. Following this acquisition, Erik played a vital role at AdsWizz, contributing to the company’s continued growth and innovation. His expertise in product management led to various influential roles, including Senior Product Manager of the ad-buying platform and later serving as the Senior Vice President of Product Management. Under his leadership, AdsWizz thrived, and Erik's efforts helped ease the company's acquisition by Pandora in 2018, which later became part of SiriusXM in 2019. This series of successful acquisitions showcased Erik’s remarkable ability to drive company value and product innovation in the audio advertising space.
Education and Achievements
Erik Barraud holds a Master’s degree in Management, Multimedia from the prestigious IIM (Institut de l'Internet et du Multimédia), where he honed his skills in managing technology and media convergence. His strong educational foundation, combined with his entrepreneurial spirit, positions him uniquely in the digital audio market, enabling him to understand both technical and user-centric aspects of product development. Throughout his career, Erik has consistently demonstrated his commitment to pushing the boundaries of traditional audio consumption by integrating advertising effectively, thereby enhancing the user experience while meeting the needs of advertisers.
Notable Achievements
- Co-Founder of WebMediaStats: Launched an influential audience analytics platform that greatly contributed to the digital audio ecosystem, focusing on how advertisers glean insights from user data.
- SVP Product Management at AdsWizz: Guided a talented team in developing innovative advertising solutions, significantly contributing to AdsWizz's reputation as a leader in audio technology.
- Key Contributor to Major Acquisitions: Played an instrumental role in AdsWizz's acquisition by Pandora, showcasing his strategic importance in driving company success and growth in the competitive digital audio landscape.
- Influence on Digital Audio Consumption Trends: Focused on how emerging technologies in digital audio are transforming music and podcast consumption, paving the way for advertising's evolution as a powerful medium in the audio space.
keywords to emphasize on with SEO optimization are: entrepreneur, product management, digital audio, audience analytics, advertising technologies, startup co-founder, podcast consumption, music industry transformation, AdsWizz, WebMediaStats, IIM, SiriusXM acquisitions, cutting-edge audio advertising solutions.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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