Ericka Sylvia

Ericka Sylvia, known for her extensive experience in launching and operating DTC ecommerce businesses for numerous renowned brands, has a rich history in the digital commerce sector.

Formerly serving as the President and a board member at BrandShop, which was later sold to Blue Acorn iCi, she played a pivotal role in shaping the strategic direction of the company.

Ericka also contributed her expertise to AmeriCommerce, a prominent ecommerce platform with a substantial merchant base, until its acquisition by Capital One in 2014.

In 2015, she established Analog Commerce, which initially operated as a DTC ecommerce consultancy before evolving into a comprehensive DTC ecommerce solutions provider, addressing the needs of household CPG and durable goods brands.

Her educational background includes studies in Design Multimedia at Parsons School Of Design - The New School, reflecting her commitment to creative and innovative approaches.

Ericka Sylvia currently holds the position of Co-Founder and Chief Executive Officer at Analog Commerce, showcasing her leadership and entrepreneurial skills in driving the company's success.

Her past roles include serving as an Investor, Advisor, and Acting CIO at USMEDIC, Managing Partner at DTCCommerce.com, and Vice President of Ecommerce and Marketing at SureSource, among others, underscoring her versatility and expertise across various domains of digital commerce.

With a track record of guiding organizations towards digital excellence and a strong focus on enhancing customer experiences, Ericka Sylvia continues to make significant contributions to the ecommerce industry.

Ericka Sylvia's journey exemplifies a blend of practical experience, strategic vision, and a passion for ecommerce innovation, positioning her as a key figure in the realm of direct-to-consumer businesses.