Summit High School

Kean University

Director Of Analytics at Ipsos North America

New York City Metropolitan Area

Ipsos North America

Director Of Analytics, Social Intelligence Analytics

- Lead analytics design and execution for social intelligence projects commissioned to develop a deep understanding of online consumers, gain competitive insights, and answer challenging business questions.
-  Oversee social query design, execute text mining, advanced analytics, and create impactful data visualizations that empower account teams to elevate insights and illuminate client blind spots.
-  Train team members on social intelligence methodologies, analytics capabilities, and the analytics process.
-  Identify new client needs and gather feedback to optimize processes and develop new research approaches.

Analytics Strategist, Social Intelligence Analytics

- Conduct custom social intelligence research projects for clients across many U.S. industries.
-  Leverage the power of social data to uncover consumer insights that help answer key business questions and fuel organizational growth.
-  Collaborate with internal partners such as brand health tracking and business strategy to infuse expertise in other market research disciplines and proprietary Ipsos frameworks into client projects.

Senior Research Manager, Social Intelligence Analytics

- Support the ad sales organization with audience insights used to position linear, digital, and social properties. Proactively update network and property one-sheets, cross-platform rankers and trend slides, ad effectiveness slides, and assist with ad-hoc insights requests.
-  Partner with senior sales and marketing leaders on the development of strategic sales decks as well as category and consumer insights presentations.
-  Team lead for digital and social ad sales requests. Uncover actionable insights and trends that demonstrate the value, scale, and growth of our digital and social audiences.
-  Deliver digital campaign metrics and sales positioning for branded content that lives on our sites, apps, and social channels. Partner with the digital activations team from campaign inception through the final client recap.

NBCUniversal Media, LLC

Senior Analyst, Insights and Measurement

- Deliver market and cross-platform audience insights that are leveraged by sales executives to drive revenue.
-  Support sales with ad-hoc research requests for client retention and growth. This includes category research decks, campaign performance recaps, custom research, and ad effectiveness studies.
-  Provide marketing with research to support ideas and creative concepts, build out property decks, sales opportunity decks, campaign recaps, e-blasts, and newsletters.
-  Regularly update linear and digital network one sheets, create cross-platform property one sheets, and pull data for dashboards and pacing reports.

Analyst, Insights and Measurement

Scanbuy is the global leader in developing high-value mobile engagement solutions that drive new purchases, grow brand awareness and create stronger customer loyalty. Enterprises, agencies and organizations use the ScanLife Engagement Platform to generate, manage and measure intelligent, interactive campaigns for more effective customer engagements. Worldwide, millions of consumers use the ScanLife Mobile App to access information, enjoy entertainment and save money. Headquartered in New York City, Scanbuy operates in a variety of local offices throughout North America, Europe and Latin America.  With the largest and oldest patent portfolio of any company in the industry, Scanbuy owns 19 patents globally and licenses more than 40 others.

-  Create powerful presentations, marketing collateral, trend reports, case studies, and mock-ups that are leveraged by sales executives.

-  Lead email marketing efforts to develop new business opportunities for sales executives as well as maintain relationships with existing clients.
-  Host product training sessions for new clients and work with clients to set up accounts, fix potential bugs, and ensure smooth operation of the platform.
-  Write, edit, and manage the content on the corporate website and blog.
-  Manage ScanLife social channels including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Google+.
-  Track global engagement for all Scanbuy mobile applications.
-  Manage mobile ad campaigns served to millions of app users.
- Previously Marketing Intern

Scanbuy

Marketing Coordinator

- Supported a television research team working alongside the Director of Research, Research Managers, and Research Analysts to provide market analysis to client stations and support the Katz Media Group ad sales team.
-  Developed market presentations, updated expert program ratings, and used quantitative and qualitative resources such as Nielsen and MRI data to create sales pieces.

Katz Media Group

Sales Research Intern

- Conducted an in-depth analysis of the United States software industry with a focus on the East Coast.
-  Discovered business opportunities and recommended a strategic plan of entry into the US market.

Grupo Babel IT Services & Solutions

Market Research Intern

- Served as a global logistics coordinator for IMRA-Kean University International Business Conference bringing together a mix of around 70 Ph. D.'s and executives from all over the world to present academic research and discuss the theme of globalization and the convergence of innovation, creativity, and entrepreneurship.
-  Tutored and lectured undergraduate students in business statistics and international marketing courses while providing professors with grading, clerical, and research assistance.

Graduate Assistant

Academic coach for undergraduates in a variety of English courses including world literature, creative writing, and basic English courses.

Exceptional Educational Opportunities- Kean University

English Tutor

Led a group of incoming freshman students in a writing studio encouraging the contribution of ideas as well as constructive feedback from group members.

Effectively prepared these fresh high school graduates for their freshmen experience in writing intensive courses.

Erick Solis