Erica Shubin

Erica Shubin is a seasoned professional in social media strategy, currently serving as the Director of Social Strategy at CommCreative, a role she has held since October 2021. Prior to this position, she was a Senior Social Media Strategist at the same company from June 2020 to October 2021, and she has been with CommCreative in various capacities since 2011, including roles in public relations and strategic communications.1

Professional Background

• Experience: Erica has over 10 years of experience in social media strategy and execution, focusing on both paid and organic strategies across various sectors such as technology, healthcare, and senior living.12
• Previous Roles: Her career includes significant positions like Strategic Communications Account Executive and Copywriter/Social Media Strategist, where she developed integrated social media strategies and content.1

Education

• Degree: Erica holds a Bachelor of Arts in Writing, Literature, and Publishing from Emerson College, where she graduated Magna Cum Laude in 2009.1

Skills and Expertise

Erica specializes in:

• Developing and implementing social media strategies.
• Engaging audiences through targeted outreach.
• Analyzing social media landscapes for B2B and B2C contexts.1

Her extensive background in both strategic planning and execution makes her a key player in driving CommCreative's social media initiatives.