Erica Sheehan is a highly experienced marketing executive with a proven track record of driving business and global go-to-market strategy for advanced security companies. With a strong focus on strategic marketing, Erica has expertise in demand generation, analytics, scaling, and channel partnerships. She has played a vital role in growing pipeline and revenue, building brand dominance, and defining new strategic categories, collaborating with sales. Erica has successfully recruited, developed, and retained top-performing teams in her career so far. She holds an Executive Education degree from Harvard Business School, a Master of Arts from Emerson College and a Bachelor of Arts from Trinity College-Hartford.

Erica's areas of expertise include high-performance campaigns, data analytics, insight, and measurement, integration with sales for pipeline acceleration, content-rich programs that speak to the market, comprehensive brand management, emerging markets, competitive positioning, global platforms, and partner and customer programs, demand gen, analyst relations, paid and earned media, and social strategies. She has held leadership positions in several well-known companies, including Guardsquare, ObserveIT, Akamai Technologies, Endeca (acquired by Oracle), Novell, and Digitas.

As Vice President of Marketing at Guardsquare, Erica leads the company's global marketing and sales development teams, positioning the company as a market leader in mobile app security. Formerly, as Vice President of Marketing at ObserveIT, she was responsible for driving the company's go-to-market strategy and demand generation, leading to the company's acquisition by Proofpoint. Erica has a demonstrated ability to build strong, results-driven marketing programs and motivate teams to execute against them.