Erica Ruzhinsky

Erica Ruzhinsky is the Senior Manager of Growth Marketing at Vita Coco, a leading coconut water brand.12 Here's a profile of Erica based on the available information:

Professional Background

Erica is a passionate CPG (Consumer Packaged Goods) leader with a proven track record in building brands across various channels.3 She has held several positions throughout her career, showcasing her expertise in brand management and marketing:

• Senior Manager, Growth Marketing at Vita Coco (current role)1
• Growth Marketing, Emerging Channels at Vita Coco (2022-2023)4
• Previous experience at notable companies such as Nestlé Waters, Bayer, and The Hain Celestial Group

Education

• Master of Business Administration (MBA) in Marketing Strategy from the University of Southern California
• Bachelor of Arts (B.A.) in Psychology

Skills and Expertise

Erica is described as a driven, nimble, and analytical marketer with experience across various industries, including:

• Food & Beverages
• Over-the-counter (OTC) products
• Retail
• Technology1

Her areas of expertise include:

• E-commerce
• Digital media
• Cross-functional collaboration
• Trend analysis
• P&L management
• Communications
• Strategy development
• Consumer insights
• Forecasting

Career Highlights

Throughout her career, Erica has held roles such as Associate Marketing Manager and Associate Brand Manager, which have contributed to her well-rounded skill set in the marketing field. Her experience also includes internships at Walmart and work in research and community management at Ipsos SMX.

Erica's LinkedIn username is ericaruzh, where she likely shares more about her professional experiences and insights in the CPG and marketing industries.3