Erica Marom (Chernofsky)

Erica Marom (Chernofsky) is the Chief Communications Officer at Aleph, an early-stage venture capital fund based in Tel Aviv, Israel.12 She has been in this role since October 2022, following her previous position as Head of Marketing and Messaging at the same company from May 2019 to October 2022.1

Professional Background

Before joining Aleph, Erica had an extensive career in journalism:

• She worked as a Producer and videojournalist for BBC News in Jerusalem for 13 years, from June 2006 to May 2019.1
• Prior to that, she was an Editor/Writer at The Jerusalem Post from 2005 to 2007.1

Current Responsibilities

At Aleph, Erica leads the company's marketing, brand, and content efforts. Her role involves:

• Working closely with founders and portfolio companies on brand building, storytelling, messaging, and content creation.1
• Developing and implementing media and PR strategies.1
• Co-creating the Urica™ brand strategy process and methodology to assist founders in creating compelling and sustainable brands.1
• Developing programs to build meaningful employer brands for Aleph's portfolio companies.1

Education and Skills

Erica holds a BA in Journalism and Mass Communications from New York University, which she earned between 2001 and 2005.1 She is proficient in both English and Hebrew at a native or bilingual level.1

Additional Roles

Since October 2019, Erica has been a member of G-CMO, an exclusive community of Israel's top CMOs from global companies, startups, and VCs.13

Erica's transition from journalism to tech storytelling has allowed her to apply her extensive experience in crafting narratives to the world of venture capital and startup marketing.4