☑ Erica Mackay

Erica Mackay has over 20 years of experience in marketing and nearly 10 years as a bodyguard. She specializes in marketing strategy, content writing, voice analytics, advertising, media buying, sales optimization, lead generation, and more. Erica's mission is to help business owners understand their target clients and develop effective marketing plans to optimize leads and sales flows.

She emphasizes the importance of knowing your ideal target audience and creating actionable plans to reach them, transforming marketing from mystical misery to smiling success. Erica offers free 30-minute strategy calls where she guarantees at least one implementable idea to enhance your marketing approach. Her expertise spans across various industries like insurance, SAAS, logistics, environmental protection, cybersecurity, coaching and training, construction, and retail.

Erica's educational background includes studying Certificate in Circular Economy and Sustainability Strategies at Emeritus, BCom in Marketing at multiple renowned institutions, and an Executive Development Programme in Business, Management, and Marketing. She has held key positions in organizations such as Marketing Manager at Tysers, Head of Marketing at Synapse Ecosystems, Marketing Director at 4Life Direct International, and many more.

With a diverse skill set in project management, sales quality, direct marketing, strategic partnerships, and more, Erica Mackay is committed to helping businesses thrive through tailored marketing strategies and optimized processes. Her mantra 'Giraffes don't eat steak' reflects her unconventional thinking and innovative approach towards problem-solving.

To learn more about Erica Mackay's marketing services, you can visit her website at www.themarketingdetectiveagency.com or contact her via email at erica@themarketingdetectiveagency.com. Additionally, individuals can follow her podcast 'Giraffes don't eat steak' to gain insights into her unique philosophies and strategies.