Erica Katz

Erica Katz is a highly skilled attorney with a background in advising top-tier brands on advertising and promotions law spanning various media platforms. Her expertise covers areas such as online, social media, direct mail, telemarketing, product packaging, and television. Erica excels in structuring and implementing diverse promotions like sweepstakes, games, contests, cause marketing programs, gift card programs, and loyalty programs, along with drafting and reviewing associated legal documents. She meticulously evaluates advertising across all media to ensure compliance with federal and state laws and the substantiation of claims. Erica has a wealth of experience representing clients in FTC and State Attorney General investigations, including adeptly negotiating and drafting AVCs. Additionally, she possesses strong skills in drafting and negotiating various agreements typical in the marketing industry.