Erica Chriss

Erica Chriss is a veteran digital media executive with over two decades of experience in management and business development. She currently serves as the Head of Owned and Operated Revenue/T-Mobile Advertising at T-Mobile, based in Seattle, Washington.3

Chriss joined T-Mobile in 2019 and has held senior leadership positions within the company's advertising division.4 Her current role involves overseeing ecosystem and strategy for T-Mobile Advertising Solutions.25

Prior to joining T-Mobile, Chriss had a successful career in the mobile advertising industry:

• She helped pioneer mobile monetization strategies at early mobile startups like NextBus, Digital Chocolate, and LimeLife.1
• Chriss was an early executive team member at mobile advertising startups Greystripe and Mobile Theory, where she helped build successful ad networks and publisher advertising programs.1
• She served as SVP of the publisher business for Opera Software after their acquisition of Mobile Theory.1

Throughout her career, Chriss has demonstrated expertise in:

• Mobile advertising
• Business development
• Publisher partnerships
• Startup leadership

Chriss is known for her strategic vision and ability to drive growth in competitive markets. She has been a speaker at industry events like Advertising Week, sharing insights on topics such as app marketing and mobile advertising trends.24

On LinkedIn, Erica Chriss has over 2,000 followers and 500+ connections, indicating her strong professional network in the digital advertising industry.3