Erica Bishaf

Erica Bishaf is an experienced global strategy executive and market research professional with over 25 years of experience in the consumer goods and startup industries. She currently serves as the VP of Strategic Business Planning at Dairy Management Inc., a position she has held since January 2024.1

Professional Background

Erica has an extensive career working with major companies and startups in various consulting and full-time roles. Some key aspects of her professional background include:

• Industry Experience: She has worked with companies like Heineken USA, GoMacro, SC Johnson, Kraft, Nestle, Kimberly-Clark, MillerCoors, and others.1

• Areas of Expertise: Her expertise spans global product innovation, package redesign, brand equity, shopper & retail insights, and strategic planning.1

• Team Building: Erica has built insights teams from the ground up for three organizations.1

• Entrepreneurship: She brings an entrepreneurial perspective to her work, identifying growth opportunities and using both quantitative and qualitative methodologies to achieve client goals.1

Recent Roles

Prior to her current position at Dairy Management Inc., Erica held several notable roles:

• Global Consumer & Market Insights Leader (Consultant) at The HEINEKEN Company (Sep 2023 - Jan 2024)1
• Strategy Director (Consultant) at GoMacro (Aug 2023 - Jan 2024)1
• Director at Erica L. Bishaf Consulting (Oct 2015 - Jan 2024)1

Entrepreneurial Ventures

Erica is also a tech entrepreneur, having founded CampfireSocial, an e-commerce and social network platform that is white-labeled for organizations.2 This platform aims to help companies stay connected to their industry, extend their brand, and provide monetization opportunities.2

Personal Interests

Outside of her professional life, Erica enjoys:

• Studying Spanish
• Dogs (she owns a Great Dane named Piper)
• Making balloon animals (a skill she attributes to being the daughter of a clown)1

Erica Bishaf is known for her strategic thinking, market research skills, and ability to translate observations into actionable insights for businesses across various industries.