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Eric Yarnik
Director, Paid Search - dentsu Media
Eric Yarnik is a digital marketing professional currently serving as the Director of Paid Search for dentsu Media US at 360i.1 Here are some key details about his career and background:
Professional Experience
Eric has held several positions at 360i, demonstrating career growth within the company:
- Current Role: Director, Paid Search - dentsu Media US (since July 2021)
- Previous Roles at 360i:
- Associate Director, Paid Search (June 2019 - June 2021)
Before joining 360i, Eric worked at Perfect Search Media for several years, where he:
- Served as Director of Search & Social Advertising (June 2016 - May 2019)
- Led the paid search and social team
- Managed over $10M in annual advertising spend
- Implemented departmental improvements and new service offerings
- Participated in business development and client pitches1
Skills and Expertise
Eric has extensive experience in:
- Paid search advertising
- Social media advertising
- Digital marketing strategy
- Team leadership and management
- Client relations and retention
- Performance optimization and analysis
Education and Location
- Eric studied at Northwestern University
- He is currently based in Oak Park, Illinois, United States1
Personal Interests
While at Perfect Search Media, Eric showed a fun side to his personality:
- He acted as the unofficial fantasy sports commissioner for the company
- He enjoyed organizing and participating in office activities, such as a company kickball league
- He values face-to-face client interactions and has traveled to meet clients in person2
Eric Yarnik's career trajectory shows a steady progression in the digital marketing field, with a focus on paid search and social advertising strategies.
Highlights
Jun 2 · perfectsearchmedia.com
Team Member Spotlight: Eric Yarnik - Perfect Search Media