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Eric Xiang
Vertical Marketing Lead at Tiktok - Ex-Meta - Ex-Twitter
Eric Xiang is a skilled marketing professional with a strong background in various roles within the marketing and business sectors. He holds a Master of Business Administration (MBA) degree from INSEAD. Eric currently serves as the Vertical Marketing Lead for APAC in the Global Business Marketing team at TikTok. Prior to TikTok, he worked as the Gaming Marketing Manager in the Global Customer Marketing division at Meta. He also has experience as a Senior Marketing Manager at Twitter, Senior Brand Manager at Mattel, Inc., Corporate Strategy at Middle East Broadcasting Center, Marketing Communications Manager at Ferrero, Digital Account Lead at Edelman, and an Account Executive at Edelman.