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Eric Weisberg
Vice President, Marketing and Creative Services at Tampa Bay Rays
Professional Background
Eric Weisberg is a seasoned marketing and creative services professional with extensive experience in the sports and entertainment industries. His career has been predominantly marked by a progressive series of leadership roles at the Tampa Bay Rays, a Major League Baseball team based in St. Petersburg, Florida. Eric’s journey began as he cultivated his skills in communication and media while studying Radio, Television & Film at the University of Maryland, where he refined his understanding of marketing, branding, and audience engagement.
Having worked his way up through various roles at the Tampa Bay Rays, Eric initially began as the Assistant Director of Guest Services and Training before becoming the Director of Customer Service and Stadium Experience. In these capacities, he developed innovative strategies to enhance the fan experience at the stadium, helping to create memorable moments that resonate with attendees.
With his demonstrated ability to boost customer satisfaction as well as team engagement, Eric was promoted to Senior Director of Fan Experience. In this role, he took fan engagement to new heights, implementing groundbreaking initiatives that not only drew fans to the stadium but ensured that their experiences were unparalleled. Eric’s commitment to fostering a vibrant stadium atmosphere earned him the respect and recognition of his peers and the baseball community at large.
Today, as the Vice President of Marketing and Creative Services at the Tampa Bay Rays, Eric combines his marketing expertise and creative vision to lead comprehensive campaigns that captivate audiences and bolster the franchise’s brand identity. His ability to analyze market trends and consumer behavior has empowered the organization to connect with a diverse audience while enhancing the overall appeal of baseball in the Tampa Bay area.
Education and Achievements
Eric’s educational journey began at Windsor High School, where he laid a strong foundation for his interest in communications. He later enrolled at the University of Maryland, where he earned his degree in Radio, Television & Film, Communications. His academic background provided him with a broad understanding of media and branding, enabling him to effectively convey messages and build relationships with the audience throughout his career.
Throughout his tenure at the Tampa Bay Rays, Eric has consistently demonstrated an aptitude for leadership and innovation in marketing. His numerous accomplishments include launching successful promotional campaigns, enhancing the functionality of the stadium experience, and improving overall customer satisfaction ratings. Eric’s creative initiatives have not only elevated the brand’s presence but have also contributed to the Rays' reputation as a fan-friendly organization.
Before his impactful career with the Tampa Bay Rays, Eric also gained valuable experience in guest services and marketing through his previous roles at the Kansas City Zoo and Radio Disney. As Manager of Special Projects at Radio Disney, Eric developed promotional strategies that engaged young audiences, creating unforgettable experiences that solidified Radio Disney’s reputation in youth entertainment. Additionally, during his time as Promotional Support Manager at Walt Disney World, Eric honed his skills in guest services and marketing, learning how to create magical moments that enhance visitor experiences at one of the world’s most famous entertainment destinations.
Achievements
Eric Weisberg’s career is marked by numerous achievements that underscore his dedication to enhancing the fan experience and creating vibrant marketing campaigns. As Vice President of Marketing and Creative Services at the Tampa Bay Rays, he has led the team in launching various marketing initiatives that have resonated well with fans. His leadership has led to improved attendance at games, positive feedback from fans, and a stronger community presence.
Eric is known for his relentless pursuit of excellence and his ability to lead teams to success. His expertise in analyzing market trends and consumer preferences has facilitated the Rays in reaching new audiences and expanding their fan base. Under his guidance, the marketing department has gained prominence in the industry, setting benchmarks for other franchises to emulate.
In conclusion, Eric Weisberg embodies the essence of innovative marketing and exceptional guest experience management within the sports industry. His academic background, coupled with his extensive professional experience, enables him to bring valuable insights to the team he leads. As he continues to inspire and innovate, Eric remains a prominent figure at the Tampa Bay Rays, committed to creating unforgettable experiences for fans and promoting baseball as a beloved pastime in the Tampa Bay region.