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Eric Tu
EST Media. Uncovering the Greatest Stories Never Told. Asia to the World.
Professional Background
Eric Tu is a seasoned professional in the media and entertainment industry, currently navigating through the innovative landscapes of the industry while he is in stealth mode. He is poised to launch his new venture, EST Media Holdings, Inc., in Fall 2021. With an impressive array of experiences that span various influential roles, Eric has consistently demonstrated his abilities to fuse creativity with business acumen, making him a prominent figure in the field of media production and brand partnerships.
Before stepping into his role at EST Media, Eric served as the Chief Executive Officer at EST Media Holdings. His prior experience includes notable positions such as Business Development and Executive Producer at Anonymous Content, where he was instrumental in delivering compelling narratives across various platforms. He also played a significant role in shaping audiences' experiences as the Partnerships Executive for Björk's Cornucopia Tour at Sacred Ground. This position allowed Eric to work closely with the creative powerhouse, highlighting his ability to merge extraordinary artistic visions with business strategies.
Eric began making his mark at VICE Media, where he acted as the U.S. Director of Brand Partnerships for VIRTUE Worldwide, a subsidiary of Vice Media. In this role, he created innovative campaigns that resonated with audiences and elevated brand visibility, attracting partnerships with prestigious companies and organizations. His expertise in branded content continued as he worked as a Branded Entertainment Consultant for leading global brands such as lululemon, MILK, and Google. His knack for creating engaging content that speaks to the consumer psyche has established him as a trusted consultant in the industry.
With experiential knowledge that crosses multiple sectors, Eric's role as Managing Partner at Psyop – a prominent content creation company – allowed him to further refine his skills in influence and persuasion, while also managing creative strategies for high-stakes projects. Additionally, he was the Founder and Head of Content Development for F360, where he conceptualized and executed various multimedia projects that captivated audiences globally.
Eric's creative journey began with his tenure as an Interactive Content Director and Creative Producer, initially at Michael Bay's The Institute and subsequently at 180 Amsterdam for Adidas. His dynamic approach to interactive storytelling complements his talent for traditional media production. He also honed his craft as a Creative Producer and Treatment Writer at Chelsea Pictures, where he created compelling narratives that guided visual storytelling. His early career roots include impactful freelancing at The Directors Bureau, LLC, where he collaborated with diverse project teams to bring unique concepts to life.
Education and Achievements
Eric Tu holds a Bachelor of Fine Arts in Film and Advertising from the renowned ArtCenter College of Design. This formal education laid the foundation for his successful career in film and media, empowering him with the skills and knowledge to turn creative ideas into captivating visual stories. The combination of his education and practical experience has allowed Eric to evolve into a multifaceted professional capable of moving seamlessly between creative direction, business development, and strategic partnerships.
Throughout his career, Eric has amassed a portfolio that reflects his commitment to excellence and innovation. His expertise in bridging the gap between creative storytelling and brand messaging has made him a sought-after collaborator in the industry, supporting various high-profile clients and projects. From producing compelling content that resonates with audiences to leading strategic partnerships that amplify brand identities, Eric embodies the spirit of creative collaboration that drives the industry forward.
Achievements
- Instrumental in the founding and development of EST Media Holdings, Inc., which is set to launch in Fall 2021.
- Successfully led Business Development efforts at Anonymous Content, securing notable projects that enhanced the company’s impact in the industry.
- Managed partnerships for Björk’s Cornucopia Tour, contributing to a highly acclaimed live performance series.
- Drove brand visibility and engagement as U.S. Director of Brand Partnerships for VIRTUE Worldwide at Vice Media, fostering innovative marketing initiatives.
- Served as Branded Entertainment Consultant for prestigious brands including lululemon, Google, and MILK, creating measurable impact through tailored content strategies.
- Managed high-profile projects as Managing Partner at Psyop, focusing on persuasive content that drives audience engagement.
- Founded F360, leading content development efforts that intersected multimedia and storytelling.
- Directed interactive content for major brands like Adidas at 180 Amsterdam and produced high-quality narratives at Chelsea Pictures.
- Gained a diverse foundation through early freelance work at The Directors Bureau, LLC, collaborating on various creative initiatives in film and advertising.
Eric Tu's journey in the media industry exemplifies a unique blend of creativity, strategy, and leadership. His upcoming venture, EST Media Holdings, is highly anticipated and is expected to bring fresh and innovative ideas to the world of media and marketing, affirming Eric's position as a leading force in the field. With a commitment to pushing boundaries and creating impactful visual narratives, Eric's future endeavors promise to be as exciting as his impressive history.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.