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Eric Stromberg
Entrepreneur and Investor
Eric Stromberg is a prominent entrepreneur and startup investor based in the United States. He is the founder of several companies, including Check, a platform for building embedded payroll products, and Universe, a modern holding company for vertical software businesses. Stromberg is also a co-founder of Bedrock, a technology investment firm where he served as Managing Partner from 2017 to 2023.12
Investment Focus
Stromberg has a strong track record as an early-stage investor, backing various startups across different sectors. His investment portfolio includes notable companies such as:
- Lattice
- Figma
- Flock Safety
- Plaid
- Homebase
- Thirty Madison
- The Athletic
- Finch
- Rinsed
- Built Robotics
He typically invests in companies at the Seed through Series B stages, with a focus on consumer internet and enterprise sectors.23
Education and Background
Stromberg holds a degree from Duke University. His career reflects a deep engagement with technology and innovation, as evidenced by his writings on topics like product/market fit, vertical fintech, and the impact of platforms like TikTok and Netflix on technology.12
Current Endeavors
In 2024, he co-founded Terrain, a new seed-stage investment firm, emphasizing innovative approaches to building startups in the current economic climate.4
For further insights, you can view his professional profile on LinkedIn under the username estromberg.
Highlights
High conviction investing is not about ownership, value-add, or even absolute check size.
It's check size relative to fund size.
In that sense, it's rarely possible for a large platform fund to make a high conviction seed investment.
Something for founders to consider...
