Eric Stafstrom

Eric Stafstrom is a commercially driven marketer and eCommerce partner with over 13 years of extensive experience in through-the-line marketing. He is known for his consumer, shopper, and digital insights, all aimed at delivering tangible commercial results. Eric excels in developing and executing effective marketing campaigns that align with brand objectives, consumer motivations, and shopper needs, leading to significant growth in both retail and online environments. He has a strong educational background, having studied at the Charlotte Latin School and obtained a Bachelor's Degree in Business Administration with a focus on Marketing from the Fordham Gabelli School of Business. Eric has held key positions in several renowned organizations, including his current role as eCommerce Partnership Manager at Diageo. Prior to this, he served as a Shopper Marketing Manager at both Diageo and Unilever. Additionally, Eric has valuable experience as a Brand Manager at Urban Purveyor Group, Senior Account Manager at The Station Agency, and also held various Account Manager and Executive roles at Integrated Marketing Services.