Eric Sheinkop

Eric Sheinkop is an accomplished entrepreneur, acclaimed author, and tech innovator known for building 21st-century solutions for industries in need of transformation.

As the CEO of The Desire Company, Sheinkop focuses on creating disruptive, tech-based Entertainment Marketing solutions, offering consumers expert advice and practical skills through a unique platform.

With a background in building a successful music licensing company with over 600 brand clients and $35M in revenue, Sheinkop has been recognized for his achievements by Inc. Magazine and established a global community of independent artists.

His accolades include being featured in prestigious lists such as Billboard Magazine's '30 Under 30' and Crain's Chicago Business Magazine's 'Tech 50', along with winning multiple Cannes Lions, LIA's, and an Emmy.

Sheinkop is also a best-selling author with books like 'Hit Brands: How Music Builds Value for the World's Smartest Brands' and 'Return of the Hustle: The Art of Marketing with Music', both of which have gained international recognition and are part of university curriculums worldwide.

His educational background includes studying Sociology at the University of Wisconsin-Madison and earning a Bachelor of Arts in Music Production and Engineering from Full Sail University.

Sheinkop considers it a privilege to have represented Entrepreneurs Building Companies that Unite the World by carrying the Olympic Torch at the 2014 Sochi Olympics.