Eric Mersch

Eric Mersch is an experienced SaaS (Software as a Service) finance executive with over two decades of experience in the software industry. He is the author of the book "Hacking SaaS: An Insider's Guide to Managing Software Business Success", published in June 2023 by Houndstooth Press.12

Professional Background:

• CFO with extensive experience working with both private and public SaaS companies
• Partner at FLG Partners since 2018
• Has worked in the software industry from the dot-com era through the 2020s2

Book Highlights: His book aims to:

• Provide a definitive guide to SaaS metrics
• Offer performance management advice
• Bridge the knowledge gap in SaaS business strategy
• Clarify SaaS components and their relationship to financial metrics
• Help companies create data-driven cultures12

Mersch recognized early in his career the strategic importance of the SaaS business model and the lack of credible educational resources in this niche. This motivated him to write articles and eventually a comprehensive book to consolidate knowledge about SaaS business management.2