Eric Mercier

Eric Mercier is a prominent figure in the SEO industry, serving as the Head of SEO and co-founder of Octopus.mx, a leading SEO agency based in Mexico. Originally from France, he has been residing in Mexico since 2007, where he has made significant contributions to the digital marketing landscape.

Professional Background

• Position: Head of SEO and Co-founder at Octopus.mx since February 2014.
• Expertise: Mercier specializes in Search Engine Optimization (SEO) and has developed a unique methodology known as Search eXperience Optimization (SXO), which focuses on aligning content strategies with user demand rather than just supply.1
• Clientele: He has worked with major brands including Cinépolis, GNP Seguros, Rolex, and Honda, helping them enhance their online visibility and performance.12

Contributions and Recognition

• Awards: Mercier is a juror for the Ecommerce Awards organized by Marketing4eCommerce, where he evaluates innovative practices in the industry.2 He was nominated for "SEO of the Year" at the #SEOday event in Latin America.
• Educational Role: He also teaches SEO at institutions like Needed Education and ISDI, contributing to the education of future digital marketers.1
• Public Speaking: Mercier is a sought-after speaker at various industry events such as SEOday and the SEO Marathon by SE Ranking, sharing his insights on effective SEO strategies.12

Media Presence

• Podcasting: He hosts a podcast titled "El Placer del SEO," where he discusses various topics related to SEO and digital marketing.1
• Publications: He authored a book on international SEO strategy, further establishing his authority in the field.1

Eric Mercier's blend of practical experience, educational involvement, and innovative thinking positions him as a key player in shaping the future of SEO in Mexico and beyond.