Eric Mercado

Eric Mercado is the President and Co-Founder of WeDrive Automotive, specializing in designing personalized marketing campaigns for automotive dealerships, auto groups, and OEMs.

WeDrive Automotive follows a proven 4-step process to help clients achieve the best ROI for their advertising investments.

Audience IQ, their proprietary marketing automation platform, offers real-time campaign performance analytics and attribution reporting to improve outcome-based marketing.

With over 30 data integrations, Audience IQ creates tailored 1st and 3rd party marketing audiences, ensuring efficiency with data-hygiene and validation methods.

Eric's educational background includes studying Business Marketing Management and Business Management at the University of South Florida Muma College of Business, and completing an Associate's degree in Business, Management, Marketing, and Related Support Services at the University of Central Florida.

Prior to founding WeDrive Auto, Eric held various roles at Force Marketing, including Partner, Chief Sales Officer (CSO), Vice President, and Director of Sales.

Before joining Force Marketing, Eric worked as a Sales Representative at Fitzpatrick Advertising and as a National Sales Trainer at LSI Holdings.