Eric McDougall

Eric McDougall is the Founder and Principal of Black Ink SF, a consultancy firm based in San Francisco that offers branding and design services to C-level technology entrepreneurs.1 With a background in marketing, brand development, events, and entertainment, McDougall has established himself as a creative visionary in Silicon Valley.2

Career and Expertise

McDougall founded Black Ink SF to provide a unique "go-anywhere, do-anything" service for high-level tech executives.1 His expertise lies in helping CEOs bring creative focus to their vision through design and branding strategies.3 Prior to founding Black Ink SF, McDougall worked alongside many Silicon Valley leaders, either as a media consultant or overseeing creative projects.1

Black Ink SF

The company name "Black Ink" is derived from a bookkeeping term signifying a robust revenue stream.1 McDougall developed a purposefully mysterious brand identity for Black Ink SF, incorporating elements such as:

• An octopus symbol representing exploration and complexity
• Subtle references to secret societies on business cards
• Small black leather booklets featuring stories of risk and reward

This branding approach positions Black Ink SF as an established insider in the tech industry, accessible to those "in the know".1

Recognition and Impact

McDougall is highly regarded in his field, with colleagues describing him as "one of the finest most creative visionaries" they've worked with.2 His work extends beyond traditional branding and design, as evidenced by his involvement in discussions about social architecture, democracy, and new networks in design.3

Eric McDougall's LinkedIn username is indeed ericmcdougall, as mentioned in the query.2