Eric Massalli

Eric Massalli is a co-founder and the Chief Product Officer (CPO) of RotaExata, a company specializing in vehicle tracking and fleet management systems.12 He plays a key role in product development and marketing for the company.

Background and Career

Eric Massalli's journey with RotaExata began when he and his colleague Rodrigo Klein started discussing business ideas during their lunch breaks while working at a transportation company.1 These conversations eventually led to the creation of RotaExata, with Eric being one of the original co-founders.

Role at RotaExata

As the CPO of RotaExata, Eric is responsible for overseeing the product development and marketing strategies of the company. His expertise in innovation, design, and sustainability has been instrumental in shaping RotaExata's products and services.

Company Overview

RotaExata is known for developing one of the most comprehensive vehicle tracking and fleet management systems in the market. The company's software combines technology and automation to solve problems related to excessive expenses and inappropriate use of company vehicles.3

Contributions to RotaExata

Eric Massalli has been crucial in the evolution of RotaExata's product offerings. He has mentioned that the initial project for the system was quite different from what it eventually became, showcasing his ability to adapt and pivot the business based on market needs and opportunities.1

Eric's leadership and vision have helped RotaExata grow from a startup to a successful company with a comprehensive suite of integrated modules for fleet management and tracking.