Eric Marvin

Eric Marvin is an accomplished marketing professional and entrepreneur, currently serving as an Equity Partner at Elakai, LLC, where he has been instrumental in the company's growth since its founding in May 2020. Based in Coldwater, Ohio, he has a strong background in the consumer products and outdoor industry, with over 15 years of experience working with notable companies such as American Outdoor Brands, Newell Brands, and Escalade Sports.12

Professional Background

• Founder and Equity Partner at Elakai Outdoor: Since May 2020, Marvin has played a crucial role in developing the brand and expanding its market presence. Under his leadership, Elakai Outdoor has seen significant growth, increasing sales from $1.1 million to nearly $8 million within four years.13
• Marketing Consultant at Strategy & Story Co.: He has also been a marketing consultant since February 2019, helping businesses enhance their marketing strategies to drive profitability.1
• Equity Partner at American Cornhole Association: Marvin holds an equity position here as well, contributing to the growth of this sports organization since May 2020.2

Skills and Expertise

Marvin's expertise encompasses various aspects of marketing and product management, including:

• Sales and customer service
• Business financial analysis
• Sales forecasting
• Multi-channel marketing strategies

He is also recognized for his entrepreneurial spirit, holding four patents and serving on the board of advisors for various organizations.12

Education

Eric Marvin earned his Bachelor's degree in Marketing from the Haworth College of Business at Western Michigan University (2002-2006). He is also a certified guide in StoryBrand marketing principles.1

Overall, Eric Marvin's diverse experience and strategic vision have positioned him as a key player in the outdoor industry and beyond.