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Eric Klein
Director of Digital Strategy and Innovation at C3 Presents
Eric Klein is a senior marketing technology executive currently serving as the Director of Digital Strategy and Innovation at C3 Presents, a prominent event production and artist management company based in Austin, Texas.12
Professional Experience
Eric has been with C3 Presents for over a decade, progressing through several roles:
- Director, Digital Strategy and Innovation (December 2012 - Present)
- Digital Technology Manager (January 2010 - December 2012)
- Digital Technology Contractor (January 2009 - January 2010)
In his current role, Eric is responsible for:
- Developing digital strategies to understand and connect millions of music fans with their favorite artists
- Leading technology innovation initiatives, including Web3, AI/Virtual Assistants, and APIs
- Conducting analytics experiments and user studies to increase revenue and conversion rates
- Architecting customer service platforms, including virtual assistants
- Managing product strategy and monetization for over 40 mobile apps and websites serving 1,000,000 music festival fans
- Leading research on pricing strategies and user experience1
Previous Experience
Before joining C3 Presents, Eric held several notable positions:
- Founder of Pickslide, LLC (2003-2010): A holding company for various creative ventures in the music industry
- Executive Director of Better Off Rock'd (2007-2008): A suicide prevention organization for high school and college students
- Principal Consultant at SAS (2001-2006): Worked with major telecom accounts on projects such as activity-based costing and fraud prevention
- Regional Consulting Manager at SAS (1997-2001): Led consulting services for a 5-state region1
Education
Eric Klein attended Texas Christian University.1
Expertise
Eric is known for his expertise in digital strategy, data analysis, and technology innovation in the music and entertainment industry. His work at C3 Presents involves managing digital products for major music festivals like Austin City Limits Music Festival and Lollapalooza, which attract over 200,000 attendees each.24
