Eric Janssen, a seasoned sales professional and entrepreneur, has a wealth of experience in building and selling technology-driven solutions for various industries. He has worked in Toronto, New York, and San Francisco but remains a small-town Canadian boy at heart. He is currently a faculty member at the Ivey Business School, where he teaches foundational sales courses. He is also a former Limited Partner at Stage 2 Capital Accelerator, investor at various start-ups, and former Chief Revenue Officer at Intellitix. Eric specializes in training growth-oriented teams in sales and marketing, and he has extensive experience addressing challenges like not having enough customers, weak branding, poor messaging, and inconsistent pricing. Eric holds an MBA and an HBA with distinction from the Ivey Business School at Western University.