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Eric Heinemann
Senior Partner & Strategy Officer
Eric Heinemann is a seasoned professional with a passion for uncovering solutions through unconventional thinking. With over 15 years of experience in advertising and as a partner and senior consultant for roundpeg, Eric excels in reframing brand conversations to establish deeper connections with customers.
Eric Heinemann demonstrates a knack for delivering unexpected brand solutions, crafting innovative strategies, and narrating compelling stories that breathe life into brands. His goal is to become the 'solver' of unsolvable problems, driving notable brand-led revitalization efforts for companies like Lowe's, Mountain Equipment Co-op, Modelo Especial, Best Buy, Post Shredded Wheat, Advance Auto Parts, and REI.
Having studied at Lawrence University, Eric Heinemann's educational background complements his practical expertise. Throughout his career, he has held key roles such as Senior Partner at Roundpeg Consulting, LLC, President & Founder at Blend Consulting, Senior Brand Strategist at The Kenyon Consortium, and Account Director at Fallon. His ability to foster collaboration, foster creativity, and articulate vision aligns companies for growth and inspires organizations to adopt a purpose-driven approach to success.