Eric Gutoski

Eric Gutoski is a partner at IBM within their interactive experience (iX) group, where he serves as the global Adobe Commerce lead.1 Some key points about Eric Gutoski's role and experience:

Professional Background

• He has been working in digital commerce and related technologies for over 25 years.1
• Gutoski has been involved with Adobe as a partner since around 2005-2006.1

Current Role and Expertise

• As the global Adobe Commerce lead at IBM iX, Gutoski focuses on helping retail companies leverage Adobe's commerce solutions.1
• He brings extensive knowledge of digital commerce, customer experience, and retail technology to his role.

Industry Insights

Gutoski has shared several insights on retail personalization and customer experience:

• He emphasizes the importance of competing not just with direct competitors, but with all digital and omnichannel experiences customers encounter.1
• Gutoski highlights the need for quality content to engage customers, regardless of how much data a company has about them.1
• He notes a shift in focus from average order value to lifetime customer value, emphasizing the importance of knowing customers better to create richer interactions.1

While I don't have specific information about Eric Gutoski's LinkedIn profile, his professional background and current role at IBM iX demonstrate his expertise in digital commerce and Adobe solutions for the retail industry.