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Eric Fetrow
Graphic Designer at Patterson Companies, Inc.
Professional Background
Eric Fetrow is a highly creative professional with extensive experience in graphic design and branding. He has served in various roles, including Senior Graphic Designer, Visual Designer, and Brand Manager, allowing him to develop a versatile skill set that encompasses both artistic and strategic elements of design. With a keen focus on creating visual solutions that communicate effectively, Eric has a proven track record of helping organizations foster engagement and build lasting connections with their audience.
Throughout his career, Eric has worked for reputable institutions, including the University of Minnesota-Twin Cities, where he significantly contributed to the visual narrative of the university’s branding efforts. His role as a Brand Manager and Senior Designer enabled him to develop impactful storyboards and video content that directly addressed the concerns of incoming students. By understanding the mindset and needs of the target audience, Eric was able to deliver designs that resonated deeply with viewers.
Eric’s passion for design was ignited at an early age, and he has embraced every opportunity to expand his knowledge and technical skills in the field. His hands-on experiences include working as a graphic designer for Patterson Companies, Pediatric Home Service, and RSP Architects, among others. These roles have allowed him to explore various design projects ranging from environmental graphics for retail spaces to brand storytelling and marketing collateral.
Education and Achievements
Eric is an alumnus of the College of Visual Arts, where he earned his Bachelor's Degree in Graphic Design. His educational foundation has equipped him with a solid understanding of visual communication and design principles. In addition to his formal education, Eric continually seeks out professional development opportunities, including online courses and workshops. For instance, he has completed IDEO's course in partnership with +Acumen Workshop, further honing his problem-solving approach to design.
Eric’s deep-rooted belief in the value of design as a tool for solving problems and creating engagements is showcased in his work. His innovative approach is complemented by his expertise in various software tools, including Adobe Creative Suite products like Photoshop, Illustrator, and InDesign, as well as other platforms such as Webflow and MailChimp. This combination of technical skills and creative vision sets Eric apart in a competitive field.
Achievements
As a Senior Graphic Designer and Brand Manager, Eric has led numerous initiatives that have garnered attention and recognition throughout his career. His ability to create compelling visual narratives is underpinned by his belief that design should always consider the consumer’s journey as a vital element in developing effective communication strategies.
For example, during his time at the University of Minnesota, Eric successfully identified key concerns shared among incoming students and crafted engaging content that addressed these issues. By leveraging storytelling and visual communication, he contributed to enhancing students' orientation experience, which undoubtedly left a lasting impression.
Eric's diverse range of projects reflects his ability to adapt his skills to meet the ever-evolving demands of the design industry. From environmental graphic design to package design and a unique mini-golf course project, he has demonstrated a commitment to understanding client needs and executing designs that not only look great but also solve real-life problems.
In addition to his corporate endeavors, Eric has also enriched the visual landscape as the owner of Fetrow Photography and as a Senior Graphic Designer/Art Director at Fetrow Creative. His entrepreneurial spirit drives him to create standout visual experiences and deliver high-quality work to his clients, affirming his status as a dedicated and talented designer.
Personal Philosophy
Eric Fetrow’s approach to design is influenced by his belief that creativity and strategic thinking can transform ordinary projects into meaningful visual expressions. Drawing inspiration from his childhood experiences, like the striking design of a 1969 Mercury Cougar, Eric recognizes the emotional power of design. He strives to create designs that evoke feelings and establish connections with their audiences.
As he navigates the dynamic world of graphic design, Eric remains passionate about drawing on both his professional experiences and personal interests. He continues to evolve as a designer, always looking for fresh perspectives and innovative techniques to enhance his skills. The journey of storytelling through design is one that Eric embraces wholeheartedly, believing that every project offers an opportunity to make a difference through visual communication.
In conclusion, Eric Fetrow is not just a designer; he is a problem solver, a storyteller, and a creative thinker. His extensive background and continuous pursuit of knowledge reflect his commitment to excellence in the field of graphic design. Through his work, Eric aims to inspire others and demonstrate the inherent power of design in fostering engagement and building lasting connections.
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