IHM Business School

Commercial Director at Bootskompaniet AB

TRENDMARK is a entrepreneur owned Swedish sales & distribution company, that sells and positions authentic premium lifestyle, active and fashion brands primarily across the Nordic Countries and the Baltic States.

With our best in class brands, premium distribution, outstanding product, customer attention and dedication we believe we stand for attention to detail in every aspect of the business.

Long term representation of Sebago, Superga, Havaianas, Naghedi NYC, Norda Run, Jofama ++

Trendmark

Commercial Director/Business Development - Sales/Marketing

Bootskompaniet is a leading sales & distribution company with focus on developing international fashion and footwear brands in the Nordic/Scandinavian and Baltic market. 

Bootskompaniet is currently distributing and marketing Parajumpers, RM Williams, Superga, Primeboots, Havaianas, Mackage, Nuvola, Chaco and Wiggys.

- Head of commercial strategical and operational management 
- Brand implementation and brand management for all Scandinavian/Nordics
- Sales force and sales agent management
- Executions of brand plans and marketing/PR for distributed plans in the markets
- Optmizing commercial structures and structured growth for brands in different lifecycles

Notable Achievements

- Onboarding and launching/re-launching part of portfolio successfully for the Scandinavian - establishing sales network, brand distribution plan, marketing and PR activation plan ++

- Initiating and implementing in store environments for portfolio brands - leading to strong and sustainable revenue and growth

- Driving customer/region specific needs to obtain objectives in distribution and sales/marketing for brands and specific accounts

- Revenue growth of company 80% with already established + new business brands during

Bootskompaniet

Commercial Director - Scandinavia/Baltics

Operational and strategical marketing management - within both sales driving and brand building purposes.

Driving business and marketing plans for Sportmanship distributed brands Henri-Lloyd, North Sails, The Original Moon Boot, Dololmite Apparel, Dolomite Footwear, Tecnica Footwear, Völkl, Marker, Dolomite Ski Boots.

- Media plan including digital, social and print
- Wholesale accounts and end consumer event planning and execution
- Instore brand identity development
- Corporate identity projects
- Campaign planning and execution
- Key contact for distributed brands in sales management and brand development for market

Sportmanship AB

Sales & Marketing Manager

Sales Manager

Overall responsibility of sales and distribution of Converse Footwear and Apparel to multi segment retail.

- Brand Strategy and brand execution
- Collection Strategy and execution
- Sales planning
- Budget, forecast and sales execution
- Campaign planning and execution
- Stock management and stock activation
- Overall decision making part of Scandinavian strategy for brand


Notable achievements

- Establishing Swedish head office in Gothenburg

- Success in establishing directional accounts and followed up implementing successful commercial brand strategy

- Substancial brand revenue Increase over contractual period - part of making Converse top revenue  + margin earner for customers in all segments

Converse Sweden

Sales Manager - Sweden

Selected Brands is a fashion distributor within footwear and apparel business in Scandinavia.

Overall responsible for the sales and brand development of Caterpillar Footwear in Sweden.

- Overall customer and distribution plan
- Sales Planning
- Collection and assortment planning
- Budget, forecast and sales execution
- Campaign planning
- Stock management and activation

Eric Elm