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Eric De Witt
Director of Media Planning at The Outloud Group
Professional Background
Eric De Witt has established himself as a highly competent professional in the field of media planning and analysis, holding the position of Director of Media Planning at The Outloud Group. His career has been characterized by significant analytical skills, honed through various roles across organizations that emphasize strategic communication and research. Prior to stepping into his current leadership role at The Outloud Group, Eric utilized his skills as a Business & Media Analyst, where he contributed to data-driven decision-making processes that propelled the company’s success in media outreach and client engagement.
Eric’s career journey began with a foundational experience at Deloitte as a Transfer Pricing Consultant. Here, he deepened his understanding of financial analysis and strategic consulting while working on complex financial models and assisting multinational corporations in navigating pricing regulations. His strong analytical background, paired with comprehensive business insights, has allowed him to thrive in fast-paced environments and deliver impactful results.
Further enriching Eric's diverse portfolio, he gained practical experience during his tenure at the Michigan Economic Development Corporation as a Corporate Research, Strategy, and Policy Intern. This role enabled him to analyse economic data and formulate strategies to foster business growth within the state of Michigan, reinforcing his commitment to community development and economic advancement.
Additionally, Eric's early career experiences include valuable internships and roles such as student employee at the State of Michigan Department of Technology, Management and Budget, and a Human Resources/Accounting Intern at Lansing Board of Water & Light. These positions laid the groundwork for his extensive understanding of public sector operations and nonprofit management, which are crucial components of successful media planning and strategy. His engagement in K-Crew at Kalamazoo College further reflects a commitment to enhancing community relations and peer collaboration.
Education and Achievements
Eric De Witt's educational background is robust and distinguished. He earned his Bachelor's Degree, majoring in Economics and Computer Science, from Kalamazoo College, graduating with the esteemed Magna Cum Laude honors. This dual focus not only reflects his aptitude for quantitative reasoning but also his technological expertise—an invaluable combination in today’s data-driven workforce.
Further expanding his educational horizons, Eric pursued a Diploma in French at the prestigious University of Strasbourg, showcasing his dedication to linguistic proficiency and cultural understanding. His diverse educational journey demonstrates Eric's commitment to lifelong learning and adaptability in an ever-evolving professional landscape.
Before attending college, Eric excelled in high school at East Lansing High School, where he graduated Summa Cum Laude. This early academic prowess set the stage for his future accomplishments, marking him as a driven and motivated individual with a bright future ahead.
Notable Achievements
Throughout his career, Eric De Witt has consistently demonstrated excellence and a forward-thinking approach within his fields of expertise. His notable achievements include:
- Recognition as a leading analyst in media planning at The Outloud Group, where he developed innovative strategies to optimize client media campaigns.
- Making significant contributions to Deloitte’s transfer pricing consulting department, helping clients align their pricing structures with regulatory requirements across international markets.
- Developing strategic frameworks at the Michigan Economic Development Corporation that supported sustainable growth initiatives for local businesses.
- Actively engaging in community service through his involvement with Kalamazoo College’s K-Crew, which emphasizes volunteerism and leadership within academic and local communities.
Eric’s diverse background, comprehensive education, and commitment to professional excellence have established him as an influential figure in media planning and analysis, while his ongoing efforts in personal development highlight his dedication to contributing positively to society. As Eric continues to navigate and innovate within his career, he remains a testament to the power of education, strategic thinking, and community engagement.