Eric Dachman

Eric Dachman is the Executive Director of Digital Marketing at Lionsgate, a major film studio.12 In this role, he oversees a team responsible for marketing approximately half of the studio's film slate, which includes around 13 theatrical releases and 40-50 direct-to-streaming outputs per year.1

Professional Background

Dachman has been with Lionsgate for about 5 years.3 Prior to his current position, he worked at IMAX.3 His expertise lies in entertainment digital marketing, where he focuses on developing strategies for promoting films across social media and online content platforms.12

Responsibilities and Approach

At Lionsgate, Dachman leads a team of four that works on new film releases up until the end of the theatrical window.1 His approach to digital marketing emphasizes:

1. Connecting directly with audiences
2. Creating platform-specific content that resonates with cultural conversations
3. Leveraging authenticity in communication
4. Adapting strategies for different phases of a film's release (theatrical vs. home entertainment)

Education and Location

Eric Dachman holds an MBA from Baylor University.24 He is currently based in Fort Worth, Texas.5

Industry Insights

Dachman has shared valuable insights about the evolving landscape of digital marketing in the film industry. He notes that the field has shifted significantly in the past decade, moving away from Facebook-heavy campaigns towards more direct audience engagement, particularly on platforms like TikTok.1 He also emphasizes the importance of understanding audience trends and preferences, and the growing role of content creators and influencers in film marketing strategies.1