Eric Carlson

Eric Carlson is a prominent entrepreneur and co-founder of Sweat Pants Agency, a performance marketing agency recognized for its significant achievements in the consumer product and healthcare sectors. Under his leadership, the agency was instrumental in driving the marketing strategies for the INC #1 fastest-growing consumer product in 2020 and the #1 fastest-growing healthcare company in 2022.1

Professional Background

• Sweat Pants Agency (2018 - Present): As co-founder, Carlson oversees marketing efforts for a select number of brands, managing substantial advertising budgets ranging from $4 to $8 million per month. The agency has successfully partnered with notable brands such as Hunt A Killer, BombTech Golf, and Bokksu.1
• 10XFactory: He also co-founded this exclusive entrepreneurship community, which boasts over 1,000 members globally.1
• One Cup Media: Prior to Sweat Pants Agency, Carlson founded this agency, achieving notable success in various sectors including subscription boxes and direct-to-consumer brands.1
• Previous Roles: He has held significant positions in marketing and management, including serving as Chief Marketing Officer for a private equity fund and managing over $100 million in advertising across multiple channels such as internet, radio, and TV.1

Education

Eric Carlson graduated from Towson University, earning a Bachelor of Science degree in Business, where he was recognized as an Outstanding Graduate.1

Achievements

In addition to his entrepreneurial ventures, Carlson is a two-time member of the 2 Comma Club, which recognizes individuals who have generated over $1 million in sales through online funnels. He is also noted as a Guinness World Record holder.1

Carlson's extensive experience in digital marketing and brand growth positions him as a leading figure in the performance marketing landscape.