Eric Blayo

Eric Blayo is an industry leader with over 18 years of experience in the automotive and media industries. With a diverse expertise in marketing, e-commerce, digital transformation, customer experience, and innovation, Eric has a proven track record of driving successful projects and transformations in B2C and B2B contexts. Eric has a Master's degree in MSP International Management from ESCP Business School, a Master's degree in Economics from the University of Gothenburg, and an MSC in International Marketing from ESC Rennes School of Business.

Eric has held several senior positions during his career, including Director Digital Business & Sales Transformation at Solocal, Director e-commerce at Solocal, Head of European B2C Consumer Marketing, CRM, and e-business at Renault Retail Group, International Sales and Marketing Manager, Asia and Africa Region at Groupe Renault, Head of Marketing Strategy and Resources Planning at Groupe Renault, Manager Sales Operations at Groupe Renault, and Junior Marketing Product Manager at Groupe Renault.

Eric's international profile is further strengthened by his fluency in English and German languages, as well as his double nationality (French and Swiss). Eric is currently Senior Manager and Leader of the community Transformation Digitale at VIATYS.