Èric Bech

Èric Bech is a talented Creative Director hailing from Barcelona and Madrid. With a penchant for filling meeting rooms with talent and Donutts, he thrives on ensuring good ideas flourish at VMLY&R, where he holds the position of Creative Director.

In addition to his corporate role, Èric also imparts his knowledge as a Publicidad professor at the Escuela Universitaria de Artes TAI, further showcasing his dedication to nurturing the next generation of advertising professionals.

Beyond the realms of advertising, Èric actively participates in a noble initiative called 'Cenas con Fecha de Caducidad.' This project, aimed at combating child malnutrition and raising awareness about food waste, reflects Èric's commitment to making a positive impact beyond the boardroom.

Èric's academic journey is marked by notable achievements, having completed courses in prestigious institutions such as CREA Formación Barcelona, Universitat Ramon Llull, CICE, and Squared Online. His diverse educational background in areas like Adobe design, web layout, motion graphics, and digital communication underscores his versatility and expertise.

Having held key positions at renowned organizations like Telefónica and Carat, Èric's extensive professional experience spans various domains, from executive creative roles to art direction and graphic design. His tenure as a Creative Director at VMLY&R and other agencies attests to his creative prowess and leadership skills within the advertising industry.

Èric's volunteer work with 'Cenas con Fecha de Caducidad' showcases his altruistic side, emphasizing his commitment to social causes and community welfare. His multifaceted career trajectory is a testament to his creativity, innovation, and dedication to both artistic and philanthropic endeavors.