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Eric Auld
Head of Product Design at Sendle
Eric Auld is a Digital Designer with 15 years of experience, specializing in UX/UI Design and developing high-quality digital products that meet business and user goals.
He excels in modern design concepts like Mobile First Design, Responsive Design, App Design, and Cross Platform Experiences, alongside skills in product strategy, stakeholder management, team relationship management, and project management.
Eric enjoys being involved in all stages of product development, relishing challenges and finding the process of solving problems and delivering successful digital products immensely rewarding.
He emphasizes understanding user and stakeholder intentions and technical constraints to deliver effective and innovative design solutions that drive user engagement.
Eric's education includes studies in Graphic Design at TAFE NSW and Leveling up! at Seth Godin's altMBA.
His professional journey includes roles like Head of Product Design at Sendle, Creative Director at Bilue, Visual Designer at various organizations like RMA Consulting and Intel Corporation, and design positions at News Digital Media, FuseFarm, and WHO Presentation Services.
Before his design career, Eric was a Combat Engineer in the Australian Army.
