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    Erel Barkay

    Chief Executive Officer

    Erel Barkay is a seasoned business professional with a strong background in leadership and expertise in the Fast-Moving Consumer Goods (FMCG) industry.

    He pursued his academic journey by obtaining a Master's in Business Administration (MBA) from the University of Derby and a Bachelor's degree from Leeds Metropolitan University.

    With an impressive career trajectory, Erel currently holds the position of Chief Executive Officer at Hayotzer Winery, showcasing his strategic vision and managerial acumen.

    Prior to his current role, he served as the CEO at Adira - Zap group and Delek- Colori, a subsidiary of the Delek Israel Group, demonstrating his versatility in leading different organizations.

    His experience also includes roles such as VP Marketing at Nirlat Group, VP Business Development at Mey Eden, Mey Eden Bar Sales Division Manager, and On Premise Market Manager at Coca-Cola International, highlighting his diverse skill set across various functions in the industry.

    Erel Barkay's multifaceted career path and continuous success underscore his reputation as a dynamic leader and a reputable FMCG expert in the business world.