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Erantzeri Corona
VP Digital Marketing & eCommerce at Viking Cruises
Erantzeri Corona is a seasoned digital marketing executive currently serving as the Vice President of Digital Marketing & eCommerce at Viking Cruises, a position he has held since February 2017.2 With a diverse background in digital advertising, data analytics, and finance, Corona brings a unique blend of skills to his role.
Professional Experience
Throughout his career, Corona has held several key positions in prominent companies:
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VP Digital Marketing & eCommerce at Viking Cruises (February 2017 - Present): In this role, he designs and implements customer-centric digital marketing and eCommerce strategies, leading teams in Digital Marketing, Digital Product Management, and Digital Product Development.2
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VP Marketing at Brentwood Home (May 2016 - January 2017): He developed and executed omni-channel marketing strategies for a Direct-to-Consumer manufacturer/retailer.2
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VP Marketing at MoviePass (March 2015 - August 2015): Corona was responsible for developing and executing subscriber growth plans.2
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Director, Subscriber Acquisition / Sr. Manager, Engagement and Retention Marketing at Hulu (September 2011 - December 2014): He led customer acquisition efforts and managed engagement and retention strategies, playing a crucial role in growing Hulu's subscriber base from 1 million to over 5 million.2
Expertise and Skills
Erantzeri Corona is known for his:
- Proficiency in managing and optimizing campaigns across major digital platforms.1
- Extensive knowledge of marketing technology stacks, including CRM, DSPs, SSPs, CDPs, and CMS.1
- Strong data-driven analytical approach to problem-solving in digital marketing.1
- Ability to blend strategic thinking with hands-on execution.2
Additional Roles and Interests
Corona also serves as an Advisory Board Member for the Customer Insights Lab at Cal Poly Pomona.1 He is involved in guiding industry strategies and setting best practices through his role on the Client Advisory Boards of Liveramp and Smartly.1
As a hobbyist Data Scientist, Corona is skilled in data wrangling and analysis, which enhances his ability to derive actionable insights from complex datasets.1
Erantzeri Corona's diverse experience and multifaceted skill set make him a valuable asset in the rapidly evolving field of digital marketing and eCommerce.
