IDF - Basmah

The College of Management

Development Team Lead at ExposeBox

Skills: Technology Management · Technology Leadership

Exposebox

Chief Technology Officer

Founder of MailPass Email Marketing, I've single-handedly taken the business from concept to a fully operational platform. On the development front, I utilized NodeJS (with NestJS) and React to build an end-to-end email marketing solution. But that's just the tech side; my marketing strategy has been equally hands-on and data-driven. I leveraged Shopify ads and did meticulous keyword research to optimize our reach. Recognizing the power of customer reviews, I focused on strategies to encourage and highlight them. I planted specific cues to guide customer actions on the UI front, fine-tuning the user experience for desired outcomes. All feature updates? Those are rooted in statistics and user behavior, not guesswork.

Pricing wasn't an afterthought; it was strategically designed to offer value while ensuring profitability. I even rolled up my sleeves to work on the graphical elements, providing a UI/UX that resonates with our customers. Customer support? I set up an efficient ticketing system and knowledge base from scratch.

Business partnerships are a cornerstone of MailPass. I've negotiated with service providers and affiliates to expand our reach and add value to our offerings.

In summary, MailPass isn't just another venture; it showcases my ability to raise a business from the ground up in every aspect.

MailPass Email Marketing

Founder & CTO

Before launching MailPass, I founded AdPerfect Pop-Ups, an adventure that was a bootstrapping masterclass. Handling everything from development to DevOps, I utilized the latest AI tools the minute they hit the market, streamlining the business's textual and graphical elements. This AI-powered approach wasn't just a tech gimmick; it revolutionized our workflow and let me quickly adapt and acquire new skills necessary for the project.

I meticulously crafted our pricing strategy, ensuring it aligned with market demands and business sustainability. On the graphics end, I developed a visual identity that captured attention and converted users.

Customer support was another area where I saw potential for business growth. I implemented a system that resolved issues and actively encouraged customers to leave 5-star reviews, boosting our business reputation.

AdPerfect Pop-Ups is a one-person army fueled by cutting-edge tech and a knack for customer-centric approaches from day one.

AdPerfect Marketing

Development Team Lead

Development of a personalized ad recommendation platform based on advanced algorithms.

Senior Developer

Server side development of the Farmigo website and back office web applications under Google App Engine. CPU and Memory are highly optimized to ensure maximal results for minimal instance class settings (F1).

FARMIGO

Senior Software Developer

Development of a FOREX rates feed system with performance improvement up to 100K quotes per second using ANTS performance tool and minimum contention design. The system also includes a high performance database which saves quotes by a rate of up to 100K per second using Berkley DB.

Leverate

Development of MVNE framework using multiple integrations with international mobile operators (MNO) for SIM Cards' and calling cards' Provisioning and Billing operations.

Forum Mobile Inc. (Ticker: QTMI)

Development of MLM module for social networking applications. 

The client module uses Adobe Flex technology and can be attached to any flash-based application. The server development uses WCF technology and supports external libraries (as plug-ins) to handle custom business logic implementation.

Deployment to production with Amazon EC2 services (Amazon S3 for storage).

MaxiForex

Startup Technical Co-Founder

Development of a DotNetNuke module for a dynamic superior website creation wizard (which also includes video editing using ActiveX module).

eModel

Startup Co-Founder

Assumed responsibility for both hands-on software development and leading a small team of developers in the design and development of security system which removes security threats from untrusted files.

Israel Defense Forces

Software Development Team Leader

Development of a server/client security oriented system (ASP.Net/Win Forms) to process untrusted files from external networks by filtering out security threats per file type.

While being a developer I had an ongoing part role for server farm maintenance that included:
 * Installation of new hardware.
 * Network and Active Directory administration.
 * Addressing hardware/software issues.

Eran Betzalel