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Eoin McGregor
Global Head of Tripadvisor Ad Express and Reseller Partnerships @ Tripadvisor
Eoin McGregor is a senior executive at Tripadvisor, holding the position of Global Head of Tripadvisor Ad Express and Reseller Partnerships.2 In this role, he oversees Tripadvisor's self-serve advertising platform and manages partnerships with resellers.
Professional Background
Eoin McGregor is described as an experienced Business Development Strategist with a demonstrated history of working in the internet industry.2 His expertise lies in digital advertising and partnerships, particularly in the travel sector.
Responsibilities
As the head of Tripadvisor Ad Express, McGregor is responsible for a platform that allows businesses to:
- Create, manage, and optimize ad campaigns on Tripadvisor
- Reach an audience of 491 million monthly active users across 190 countries
- Leverage Tripadvisor's data intelligence for targeted advertising
- Monitor campaign performance in real-time1
Industry Involvement
McGregor is actively involved in promoting and discussing self-serve advertising solutions in the digital media landscape. He has participated in industry discussions about the potential of self-serve advertising for publishers, particularly in generating revenue from small business customers.45
Online Presence
Eoin McGregor maintains a professional presence on LinkedIn, where his profile can be found under the username eoin-mcgregor-6a74a084.23 He occasionally shares insights and updates about Tripadvisor Ad Express on the platform.3
