Enrique Westrup is a strategic and driven analytics professional with a background in Multi-Channel Marketing Analytics, Strategic Analysis, Operations Management, Budgeting, Forecasting, and Planning. With proven experience in leading teams for Marketing, Operations, and Financial analysis, he excels in developing analytical tools in collaboration with various business units. His expertise includes Customer Segmentation, KPI and Dashboard Design, Media Optimization Strategy, Statistical Predictive Modeling, and more. Enrique holds a Masters in Finance from EGADE (ITESM Business School), an MBA in Marketing from UCLA Anderson School of Management, and a BS in Mechanical Engineering from Tecnológico de Monterrey. He has also studied Digital Marketing and Business Management of Entertainment. Throughout his career, Enrique has held notable roles such as Head Of Marketing Operations at Health Iq, Vp Analytics at Blackwood Seven, and Senior Director at Intermedia Advertising, among others. He is skilled in working with diverse international teams and is now seeking a dynamic environment for further development.