Emma Shen

Emma Y. Shen is an experienced, entrepreneurial, and result-driven professional with a strong background in technology and marketing.

She is known for her holistic strategic thinking, outstanding communication skills, strong analytical capability, and effectiveness as a team player.

Emma's specialties include marketing and strategy, brand management, leads generation, customer acquisition, ad strategy, and budget management.

She has expertise in digital marketing strategy, campaign management, online advertising, SEM, SEO, display ads, mobile ads, social media, email marketing, webinar marketing, trade show and seminar management.

Emma is also well-versed in CRM, website building and content management, product marketing, new product launch, turnaround/growth strategy, business ecosystem development, and partnership management.

Her career highlights include serving as the VP of Marketing Service Operation at IM2CHINA LLC, Marketing Director at GAIN Capital, Market Analyst at B ST Capital, Product Marketing Intern at Connamara Systems, LLC, Associate Consultant at Croton Consulting, and TV Producer at News Corporation / Star TV.

She holds an MBA in Marketing and Finance from Northwestern University - Kellogg School of Management and a BA in Journalism from Fudan University.