Emma Lomas

Emma Wright, now known as Emma Lomas, is a seasoned professional in the event technology industry who currently holds the position of Global Head of Account Management at Swapcard.23 Her career journey with Swapcard has been marked by significant growth and achievements.

Career Progression at Swapcard

Emma's tenure at Swapcard began when she joined the company to lead its expansion into the UAE market. Initially, she was appointed as the General Manager for Swapcard's Dubai office, which opened in 2019.1 In this role, she was responsible for establishing Swapcard's presence in the Middle East and driving the company's growth in the region.

Her background in events management, coupled with her experience in the industry since 2011, made her well-suited for this position. Emma holds a degree in Events Management from Leeds Metropolitan University and has worked in various roles including Event Manager and Account Executive for event software companies.1

Recent Promotion

In a recent development, Emma announced her promotion to the role of Global Head of Account Management at Swapcard.2 This promotion reflects her successful track record and the value she brings to the organization.

Expertise and Focus

Emma's expertise lies in digitizing the event industry. Her experience and skills align well with Swapcard's mission to innovate the event scene, particularly in Dubai, by introducing new networking methods and leveraging advanced AI technology.1

Throughout her career at Swapcard, Emma has been involved in significant projects, including working with Dubai World Trade Centre and other major events in the UAE. Her role has been crucial in helping event teams become more data-driven, increasing on-site efficiency for attendees, and improving the measurement of exhibitors' ROI.14

Emma's LinkedIn profile, under the username emma-wright-310388, now reflects her current position as Global Head of Account Management at Swapcard, showcasing her continued growth and leadership within the company.3