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Emma Streman
Product Owner at H&M Business Tech
Professional Background
Emma Streman is a dynamic professional with extensive experience in marketing, media management, and business development. Currently, she serves as a Product Owner at H&M Group, where she leverages her deep understanding of marketing strategies and consumer behavior to drive product innovations and enhance customer satisfaction. Emma has worked in various significant positions, including Project Manager and Head of Buying Controlling at & Other Stories, where she successfully led teams and projects to optimize buying strategies and business performance.
With a solid foundation in business processes, Emma has held pivotal roles such as Business Controller at H&M and & Other Stories. These experiences have endowed her with a rich skill set in financial analysis, strategic planning, and operational excellence. Her journey also includes invaluable experience in marketing and communications, as she previously worked as Brand and Content Manager at GuidePal, where she was instrumental in crafting compelling brand narratives and driving customer engagement through innovative marketing campaigns.
Education and Achievements
Emma Streman's educational background is impressive and multifaceted. She holds a Master's degree in Marketing and Media Management from the prestigious Handelshögskolan i Stockholm (Stockholm School of Economics), a renowned institution that is known for producing industry leaders in business and economics. She further enhanced her knowledge by studying Social Psychology at Uppsala University, which provided her with insights into consumer behavior and the psychological principles that influence marketing strategies.
Emma has also participated in an enriching exchange program at Thammasat University in Bangkok, where she studied Business Administration and Management. This international exposure has broadened her perspective on global marketing trends and consumer preferences. Additionally, she completed an advanced course in Marketing Communications and Business Development at Handelshögskolan i Stockholm, marking her commitment to continuous learning and professional development.
Throughout her career, Emma has achieved a number of accomplishments that reflect her capabilities and drive. She has played a vital role in shaping marketing strategies that align with consumer trends and has consistently delivered results that exceed expectations. Emma’s proficiency in analyzing market data and understanding consumer insights has made her a valuable asset in every organization she has been a part of.
Notable Projects and Contributions
At H&M Group, Emma Streman has been pivotal in product development and lifecycle management as a Product Owner. Her collaborative approach combines agile methodologies with a focus on cross-functional teamwork, enabling her to guide products from conception to launch. This role requires high-level strategic thinking, as well as a meticulous attention to detail—skills that Emma has honed through her various positions throughout her career.
As Head of Buying Controlling at & Other Stories, Emma was responsible for optimizing the financial performance of the buying department. By implementing structured buying processes and developing key performance indicators (KPIs), she enabled the organization to make more informed business decisions, leading to improved inventory management and better overall profitability.
In her earlier role as a Business Controller at both H&M and & Other Stories, Emma provided crucial financial insights that informed strategic decisions at a corporate level. Her analytical skills allowed her to identify efficiency opportunities and contribute to the creation of detailed budgets and forecasts, supporting the company's goals for steady growth and expansion.
Emma also contributed significantly during her tenure at GuidePal, where her role as Brand and Content Manager allowed her to tap into her creative strengths. Here, she developed engaging content that built brand loyalty and awareness across multiple channels, showcasing her versatility in combining marketing acumen with creative strategy.
Professional Skills
Emma Streman's skill set is a potent combination of marketing expertise, business management capabilities, and a keen understanding of consumer psychology. Her strengths include:
- Strategic Marketing: Crafting and executing marketing strategies that align with organizational goals.
- Project Management: Leading diverse teams and projects with a focus on achieving results in fast-paced environments.
- Data Analysis: Utilizing market research and data analytics to drive decision-making and optimize performance.
- Brand Development: Building and maintaining strong brands through effective communication and creative content.
- Cross-functional Collaboration: Working effectively across departments to foster a unified approach to business challenges and goals.
Conclusion
Emma Streman exemplifies the dedication and professionalism necessary to thrive in today’s competitive business landscape. With her rich educational background and extensive career experience, she brings a unique blend of analytical expertise, creative thinking, and leadership skills to every project she undertakes. Emma's ability to navigate complex challenges and drive innovation positions her as a respected leader in marketing and product management. As she continues her career at H&M Group and beyond, her contributions are sure to have a lasting impact on the industry and the organizations she serves.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.