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    Emma Rolls

    Selecting, training, and building the best support team around.

    Emma Rolls is currently the Customer Support Onboarding Owner at You Need A Budget (YNAB), where she has been involved in enhancing customer onboarding processes. Her professional journey at YNAB began in March 2017, and she held various roles, including Customer Support Hiring & Onboarding Manager until March 2020.12

    In her current role, Emma focuses on improving the customer experience by streamlining how new users are introduced to the budgeting software, ensuring they can quickly derive value from the platform. Her expertise in customer support and onboarding strategies is aimed at fostering a positive user experience and helping customers effectively utilize YNAB's features.2

    Emma is based in Grand Rapids, Michigan, and her contributions to customer support have been recognized within the company as vital for user retention and satisfaction.1

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