University of Exeter

Bournemouth School for Girls

Global Content Lead at Receipt Bank

Product storytelling for the climate. Cantadora helps climate startups and future leaders share their stories, create the foundations for growth, and build engaged communities at every stage of their investment journey. Services include:

• Refining brand stories and product messaging
• Creating content, sales enablement and persona-specific messaging
• Conducting market research and competitor analysis
• Building repeatable, scalable processes around GTM and product market launches
• Managing social media accounts
• Building brands online

Find out more: https://www.cantadora.co.uk/
Email: emma@cantadora.co.uk

Cantadora

Founder 

I founded Nipotina during the first 2020 lockdown. It has since grown into a creative outlet to learn and share the art of fresh pasta making and regional Italian recipes, with a focus on sustainable food systems, supporting local producers, food anthropology and storytelling. 

Some highlights:
• Columnist for the Pasta Magazine
• Recipe contributor for online publications incl. SheerLuxe
• Freelance sfoglina at the Pasta Evangelists Pasta School (2021)
• Collaborations with the online cookshop, Divertimenti, and small-scale food producers such as Paysan Breton, and Sunny and Luna

IG: @pasta.nipotina
TikTok: @pasta.nipotina
Website: http://www.pastanipotina.co.uk

Self-employed

Food Writer & Photographer 

Product marketing for EarthScan, Cervest's first climate intelligence (CI) product – acquired by Mitiga Solutions in June 2023. Responsible for product messaging, competitive intelligence, content creation and GTM planning. Some highlights:

• Brought Cervest's flagship product EarthScan to market, developing and executing comprehensive, cross-functional product market launches 
• Worked closely with UX design, product and customer success to develop in-product copy and appcues, optimize customer experience and ensure brand consistency across all touchpoints
• Conducted competitor analysis and market research to strengthen product messaging and positioning, inform GTM strategy and establish product-market fit
• Created product content and sales enablement for multiple channels, including Buyer's Guides, one pagers, blog posts, overviews, sales decks, website copy, case studies and more
• Gained a deep understanding of physical climate risk, reporting frameworks including the TCFD, EU Taxonomy and CSRD, transition risk and natural capital

EarthScan™

Product Marketing Manager

First marketer to join predictive marketing startup P.ai and establish marketing function alongside Customer Success. Accountable for marketing strategy, product messaging, content creation and community building. Clients included: allplants, Treatwell, Bloom & Wild and Mindful Chef.

Some highlights:
• Designed and delivered a 12-month content program that championed p.ai's community of progressive marketers – spanning webinars, blog posts, social media and thought leadership. Organic webinar registrations 100+.

P.ai

Led the content team for global fintech Dext (formerly known as Receipt Bank) through a $73m Series C funding round, product acquisition and rebrand; supported the product launch of Xavier in APAC and wrote and edited content that showcased customers & the accounting community.

Dext

Global Content Lead

Content Marketing Executive

Developed and led Spixii's B2B2C marketing strategy. Some highlights:

• Secured press mentions in Forbes, Insurance Times, ITPro, Alphr, Tech Talks and BobsGuide
• Won Best Brand Building of the Year in 2018 (Insurance PR and Marketing Awards)
• Co-authored the bestselling InsurTech Book (published by Wiley)

Spixii

Marketing Manager

Worked remotely from a village in Aix-en-Provence for London-based insurtech startup, Spixii. Created marketing content, from blog posts, eBooks and website copy to in-product chatbot messaging, video scripts, sales enablement, thought leadership and case studies.

Freelance Content Writer

Spent the summer of 2015 in Montreal interning for the award-winning marketing agency, Rank Media. I was responsible for writing SEO-optimised content for clients across North America, including blogs, Google Ads and social media posts. 

Clients included: Condo developers (Mondev Condos Urbain & Ritz Carlton Residences Montreal) and luxury brands (Crown Ring and Montblanc).

Emma Pegg