Emma Lester

Emma Lester is an accomplished professional with over fifteen years of integrated marketing experience.

Currently serving as the General Manager at TBWA\ Experience division, Emma leads in bringing Disruption to customer and brand experiences through specialized strategies.

She has a strong background in Customer Experience, Digital, CRM, Direct, and Integrated Advertising across various sectors including Finance, Auto, Consumer Electronics, FMCG, Alcoholic Beverages, Travel & Transport.

Education-wise, Emma studied Business, International Business, and Marketing at QUT (Queensland University of Technology) and The Glennie School.

Her professional journey includes roles like Client Partner - CX Lead, Business Director, Group Account Director, Senior Account Director, and Account Director at TBWA\Australia and TMW Unlimited.

Additionally, Emma has experience as a Senior Account Manager at Proximity London, RMG Connect, and Clemenger BBDO Brisbane.

Her expertise lies in experience strategy, Disruptive creative solutions, and precision & performance marketing, ensuring value creation for agencies, clients' businesses, and their customers.

Emma Lester's background also includes a role as a Senior Trade Officer at the Department of State Development, Queensland Government.

She demonstrates expertise in guiding strategic and creative thinking, leading teams, and collaborating effectively to achieve business objectives.