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Emma Klinakis
Marketing & Community Manager at St John Ambulance (Vic)
Professional Background
Emma Klinakis is an accomplished marketing and community engagement professional with a robust background in public relations and digital marketing. With a deep understanding of the importance of authentic communication in a digital age, Emma has dedicated her career to encouraging interactions that uphold integrity and humanity. Currently serving as the Marketing and Community Manager at St John Ambulance Australia (Victoria), her mission focuses on enhancing the organization's social media presence to inspire individuals across the community to learn essential first aid skills. During her tenure, she has successfully spearheaded initiatives aimed at making first aid an integral part of everyday life—aiming for every home, workplace, and public gathering to have at least one person educated and prepared to provide life-saving assistance.
Emma’s journey in the marketing field has been punctuated by various roles that equipped her with a wealth of knowledge and skills. Before taking on her current position at St John Ambulance, she held significant roles within the same organization, including Social, PR and Community Executive, and Social & Digital Marketing Executive. Her progressive responsibilities underscore her exceptional capabilities in handling diverse aspects of marketing, community engagement, and public relations within the health and safety sector.
Education and Achievements
Emma Klinakis's educational background laid the foundation for her impressive career in business and marketing. She completed her studies at Killester College, an experience that instilled in her a passion for communication and community involvement. To further hone her skills, Emma pursued a Bachelor of Business & Commerce with a focus on Public Relations and Management at Monash University. This comprehensive education provided her with critical insights into effective communication strategies and management principles, which she applies daily in her professional endeavors.
In addition to her formal education, Emma has continuously sought to expand her professional horizons through experiential learning opportunities and hands-on experiences. Her early career involved several key roles at The Schaefer Group, where she started as a Marketing and Administration Assistant and worked her way up to Senior Account Manager. Her journey through these positions enabled her to develop a robust skill set in account management and client relations, ensuring that she not only met but exceeded client expectations.
At Cultural Infusion, where she served as a Marketing and PR Intern, Emma gained valuable insights into volunteerism and community engagement, which she later integrated into her broader strategy at St John Ambulance.
Achievements
Throughout her career, Emma has been a proactive advocate for first aid education and community health. At St John Ambulance Australia (Victoria), her strategic initiatives have significantly amplified the organization's reach and impact within the community. Her innovative approach to digital marketing has successfully increased public awareness regarding the importance of first aid training and the critical role it plays in saving lives. By leveraging social media platforms effectively, Emma has created a more engaged and informed community, ensuring that life-saving skills are prioritized across various demographics.
Additionally, her previous roles at The Schaefer Group affirmed her remarkable ability to interpret client needs and deliver tailored marketing strategies, showcasing her versatility in adapting to different organizational cultures and client expectations. The successes she has experienced along her path are a testament to her commitment to fostering genuine connections and spreading awareness about essential life skills. Emma Klinakis exemplifies the notion that with authenticity and purposeful communication, it is entirely possible to inspire change and reinforce community resilience. As she continues her journey at St John Ambulance, her vision of making first aid a fundamental aspect of everyday life remains unwavering.
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